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Publication: IIP Proceedings Year: 2022, Month: November Page No: 104-107, ISSN/ISBN: 978-93-95632-69-0, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023AEB66AAA4919E45.pdf
INTERNET OF THINGS PILOTING GLOCALIZATION OF BUSINESS
Area/Stream: IOT, Authors: Prerna Goyal Keywords: Internet of Things (IoT), Glocalization, Globalisation, Business, Consumers Book Name /series: IOTPublication: IIP Proceedings Year: 2022, Month: November Page No: 104-107, ISSN/ISBN: 978-93-95632-69-0, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023AEB66AAA4919E45.pdf
Abstract:
With the introduction of the internet in our lives the possibilities grew immensely, the concept of globalisation came into its very form of existence, the notion of world with no borders got a real time meaning to it, the study and findings here suggests how the introduction of internet of things has, and in future have the capacity to give a local business global consideration suggesting the way of glocalization, leading the way for brands and consumers to communicate in more personalised manner, shaping modern approaches of selling and tap a market which is yet to explored in its full potential.
Cite this: Prerna Goyal,"INTERNET OF THINGS PILOTING GLOCALIZATION OF BUSINESS", IOT, November, 2022, 104-107, 978-93-95632-69-0, https://www.rsquarel.org/assets/docupload/rsl2023AEB66AAA4919E45.pdf
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