editedbook
Publication: IIP Proceedings Year: 2022, Month: November Page No: 1-11, ISSN/ISBN: 978-93-95632-62-1, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl20231CF82F65A47B128.pdf
IMPACT OF ARCHITECTS INFLUENCE IN CHOOSING THE ELEVATOR BRAND
Area/Stream: Management, Authors: Dr. Halaswamy D, Dr. Abhinandan N, Dr. Kavitha R Gowda Keywords: Elevator Brand, Architects choice, Marketing. Book Name /series: Futuristic Trends in Management, Volume 2, Book 8, Part 1, Chapter 1Publication: IIP Proceedings Year: 2022, Month: November Page No: 1-11, ISSN/ISBN: 978-93-95632-62-1, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl20231CF82F65A47B128.pdf
Abstract:
This research focuses on elements that Architects look for in an elevator brand, and importance of those in influencing the customer to choose one among other competitors in the market. Also, research intends to study how elevator manufacturers are responding to contemporary issues. The study is empirical and primary data was collected from Architects using questionnaires. From the study it is evident that over 78% of the Architects always involve and 16% somewhat involve in decision making process. Hence it is necessary for the Elevator Manufacturers to create the awareness of their Brand and their product attributes among the Architects to get the competitive advantage over other Brands. Architects recommend the Brand with better Company attributes. The elevator Manufacturers should focus more on creating this attribute by building better Brand image through brand visibility, increasing the number of prime reference projects, focusing on the experience of the customers throughout the execution of the project.
Cite this: Dr. Halaswamy D, Dr. Abhinandan N, Dr. Kavitha R Gowda,"IMPACT OF ARCHITECTS INFLUENCE IN CHOOSING THE ELEVATOR BRAND", Futuristic Trends in Management, Volume 2, Book 8, Part 1, Chapter 1, November, 2022, 1-11, 978-93-95632-62-1, https://www.rsquarel.org/assets/docupload/rsl20231CF82F65A47B128.pdf
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