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Publication: IIP Proceedings Year: 2022, Month: November Page No: 139-153, ISSN/ISBN: 978-93-95632-95-9, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl20234B5BA954C39D8DD.pdf
BEHAVIORAL FINANCE: A FINANCIAL CHOICE OF THE INVESTORS
Area/Stream: Management, Authors: Devdeep Banerjee Keywords: Behavioral Finance, emotional process, Mental Accounting, Herd Behavior, Loss Aversion, Anchoring, etc. Book Name /series: Futuristic Trends in Management, Volume 2, Book 7, Part 2, Chapter 1Publication: IIP Proceedings Year: 2022, Month: November Page No: 139-153, ISSN/ISBN: 978-93-95632-95-9, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl20234B5BA954C39D8DD.pdf
Abstract:
Finance is the life blood of business. Now-a-days for the past couple of years, behavioral finance is a name which every industry specially finance industry is known for. It is a study of which influence the behavior of the investors by means of psychology, intermediaries of finance and financial analysts. It tries to explain the patterns of behavior of investors and investment service providers which include the emotional processes involved while taking decisions. By the name itself, it talks about the aim and the way to improve the understanding of financial markets and its participants by going insights from behavioral sciences. It is actually a sub-field of behavioral economics which has been developed in the early 1980s. It proposed psychological-based theories to explain the stock market anomalies. Although, we have seen many theories have been contributed in the field of economics and finance during these years but it could not explain what the reason that people sometimes take decisions irrationally is. The study in this field also includes, studies on financial markets and providing explanations to certain types of stock market anomalies, studies on stock market clashes & speculative market bubbles and so on. The present paper primarily aims to find out the proportion of investment in riskless instruments and risky instruments of the selected investors on certain areas of West Bengal classified from various angles and to find out the reasons behind such behavioral pattern. By way of doing this, different statistical tools (SPSS 20) have been used and inferences are drawn accordingly.
Cite this: Devdeep Banerjee,"BEHAVIORAL FINANCE: A FINANCIAL CHOICE OF THE INVESTORS", Futuristic Trends in Management, Volume 2, Book 7, Part 2, Chapter 1, November, 2022, 139-153, 978-93-95632-95-9, https://www.rsquarel.org/assets/docupload/rsl20234B5BA954C39D8DD.pdf
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