editedbook
Publication: IIP Proceedings Year: 2022, Month: November Page No: 124-130, ISSN/ISBN: 978-93-95632-95-9, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023F17F83BC36CE478.pdf
FACTORS AFFECTING PURCHASE PATTERN FOR SMART GADGETS AMONG YOUNGSTERS
Area/Stream: Management, Authors: Dr. Yashmin Sofat, Mohit Kumar, Neha Gill Keywords: Youngster, Smart phone and Smart watch. Book Name /series: Futuristic Trends in Management, Volume 2, Book 7, Part 1, Chapter 13Publication: IIP Proceedings Year: 2022, Month: November Page No: 124-130, ISSN/ISBN: 978-93-95632-95-9, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023F17F83BC36CE478.pdf
Abstract:
The present study aims to examine the factors affecting consumer’s purchase pattern for smart gadgets. The study also attempts to find out if there is any important difference between the responses of male and female with respect to the factors which generally influence consumer’s purchase pattern for smart gadgets. The purpose of the study is to look at the internal and external elements that affect a customer’s decision to buy a smart device. The study also focuses on customer attitudes toward smart devices and how they influence consumer purchasing behaviour.
Cite this: Dr. Yashmin Sofat, Mohit Kumar, Neha Gill,"FACTORS AFFECTING PURCHASE PATTERN FOR SMART GADGETS AMONG YOUNGSTERS", Futuristic Trends in Management, Volume 2, Book 7, Part 1, Chapter 13, November, 2022, 124-130, 978-93-95632-95-9, https://www.rsquarel.org/assets/docupload/rsl2023F17F83BC36CE478.pdf
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