editedbook
Publication: IIP Proceedings Year: 2022, Month: November Page No: 100-108, ISSN/ISBN: 978-93-95632-71-3, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl20238BD8D8FB0617849.pdf
PERCEPTION OF CUSTOMERS TOWARDS THE FINTECH SERVICES PROVIDED BY HARYANA’S BANKS
Area/Stream: Management, Authors: Prashant Mittal, Tanya Bindal, Simran, Jayti Anand Keywords: Banks, customers, Fintech, Perception, Services, Technology. Book Name /series: Futuristic Trends in Management, Volume 2, Book 6, Part 1, Chapter 8Publication: IIP Proceedings Year: 2022, Month: November Page No: 100-108, ISSN/ISBN: 978-93-95632-71-3, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl20238BD8D8FB0617849.pdf
Abstract:
In recent years, fintech firms have disrupted nearly every aspect of the finance industry. Ten years ago, people had to go to a bank or financial institution to apply for a credit, a small business loan, or simply to transfer money from one bank to another. Thanks to online and mobile services, it is now possible to invest, borrow, save, and transfer funds without ever setting foot inside a bank. The primary goal is to investigate consumers' attitudes toward the use of Fintech services, as well as to identify the barriers that customers face when adopting technology for financial services. The data is collected from the Haryana Region through, the survey techniques. In which, 410 responses were received. Furthermore, data analysis techniques demonstrated the difference in Fintech service usage between urban and rural Bank customers. The major barriers in tech-based financial services were a generational gap, a lack of technical know-how, and psychological constraints. Most importantly, in order to engage in this new technology, it is critical to raise awareness and run campaigns. The paper also discusses the future course of action.
Cite this: Prashant Mittal, Tanya Bindal, Simran, Jayti Anand,"PERCEPTION OF CUSTOMERS TOWARDS THE FINTECH SERVICES PROVIDED BY HARYANA’S BANKS", Futuristic Trends in Management, Volume 2, Book 6, Part 1, Chapter 8, November, 2022, 100-108, 978-93-95632-71-3, https://www.rsquarel.org/assets/docupload/rsl20238BD8D8FB0617849.pdf
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