With the development of media networks, televisions have become an essential medium for marketers to promote their products through advertisements. Television has come up in a huge way and advertising in a huge multimillion- dollar  industry. TV advertisements attract children with images, graphics, sounds and animations. TV advertisement is the most influential media even there is no act of purchasing the products remains in consciousness.   In   this   study, we   have   examined   the   parent’s   perception   of   TV advertisements and their impacts on children’s’ behavioral changes in Bengaluru city. In this study around 98 respondents have given their opinion on TV advertisements, effects of children’s behavior both in a positive as well as negative manner. TV advertisements may have positive impacts like creating learning opportunities, guiding in healthy food habits, inculcating hygiene habits, encouraging to choose the profession, promoting social responsibilities and might have negative impacts like addiction, irritation, pestering, impulsive, aggression etc…The study suggests the parents how to handle the kids when they get negative impacts and they should help their kids to overcome Negative impacts and behavioral changes.