THE KEY SUCCESS FACTORS FOR BUSINESS DEVELOPMENT: A STUDY WRT SELECT BANKING ORGANIZATIONS IN VISAKHAPATNAM, ANDHRA PRADESH, INDIA

Abstract:

In the Modern Banking era, several Key factors via, M- SERVQUAL,MIS, BASEL Rules, Green HRM, Best Managerial & Administrative Practices, Career Growth, leadership and an evaluation of BASEL rules & CAMEL Parameters in Banking Operations etc. have been perceived to be the influencing factors of Business Development through improvement in Operational Performance of banking organizations, selected for the study. The current Modern and highly digital banking culture has created lot of challenges for banking organizations. Under this back drop, an attempt is made to study the Key Success Factor for the Improvement of Operational Performance in the Banking Organizations, selected for the study. For this purpose, the quantitative study design approach has been adopted with two questionnaires and the data generated from 330 samples of banking organization have been analyzed with the help of SPSS 25. The study has tested the hypothesis that there is any significance in the variable rescaled component dimensions representing Managerial & Administration, M-Servqual, ICT & MIS, Green HRM and evaluation parameters of select commercial banks and also their Impact on Operational Performance of Select Commercial Banks. Further, The study results have revealed that there is any significance in the variables taken for the study  and also there is any impact of these Key Success rescaled variable dimensions identified from the study on the improvement of Operational Performance of the banking organizations, selected for the study.