Since the tremendous growth of COVID-19, the media and entertainment industry has also seen massive growth through OTT (Over-the-Top) platforms, which provide video streaming directly to viewers through the internet without the need for cable, broadcast, or satellite television. If the last decade was dominated by the growth of multiplexes, 2020 would be recalled as the year of OTT entertainment, with cineplexes and movie theatres shut for most of the year. OTTs have increased overall media consumption to a record high during the self-isolation period and are now gradually becoming a mainstream entertainment destination amongst increasing internet users. The COVID-19-related lockout has created a battle amongst streaming service providers to attract and keep customers. As a response to this wider trend, various independent platforms have been able to grow and compete with established giants such as Netflix and Amazon Prime. The pandemic has spurred many adults to rediscover and enthusiastically consume children's entertainment such as animation shows, rhymes, and games. As per a study by one of the institutes of research, Netflix, is almost 60% favorite video-streaming sites, users around the world preferred to watch kids and family material every month last year. Adults ranging from various age groups found a medium to entertain themselves during pandemics by spending their time on different online streaming platforms. Affordable subscription fees, easier access to the internet, and spending more time at home proved to be a boon to the OTT platforms by gaining popularity amongst the older age.