IMPACT OF COVID 19 ON ADOPTION OF QUICK COMMERCE

Abstract:

Academics and industry practitioners are interested in the impact of digital transformation on organisational and industrial change. This may change how individuals and organisations see, capture, and transform digitalization's potential. Digital technology makes companies more successful, according to research. COVID-19 has increased the demand for digital transformation. Part of the working population must work from home because of government restrictions or volunteer actions against the epidemic. Due to the requirement for social separation, companies have changed how they engage with clients, leading many to resort to online means. The Covid-19 outbreak helped create q-commerce, a business model that delivers items and services within 10-30 minutes of purchasing. It concentrates on lesser quantities of food, stationery, and over-the-counter drugs. Quick commerce's lightning-fast shipping service sets it different from other e-commerce sites. Traditional warehouses have been replaced by vendor-owned micro-warehouses. These efforts aim to reduce stock to 2,000 high-demand items. Q-Commerce systems make shopping faster than typical e-Commerce sites. This means fewer steps, lighter carts, speedier checkout, and an overall better experience. This report will focus on the Indian market for quick commerce and academic views on quick commerce.