A SCHOOL OF THOUGHT ON EMPLOYER BRANDING IN THE MODERN SETUP

Abstract:

Employer branding is one of the important aspects that the companies need to focus upon in this highly competitive times in order to attract, engage and retain the best workforce. The present chapter discusses about the employer branding concept in the modern setup of organizations. The chapter has three different parts: (a) Introduction and meaning of employer branding (b) Qualitative study to understand employer branding used in 20 different MNCs (c) Author’s proposed model of employer branding. The qualitative study has also found out few effective ways to improve upon the employer branding concept in organizations with intent that the suggestions by the respondents maybe useful for organizations in the coming times.