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Publication: IIP Proceedings Year: 2022, Month: November Page No: 204-214, ISSN/ISBN: 978-93-95632-91-1, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl202335F42F3AD62B853.pdf
A STUDY ON SILK AS A SUSTAINABLE GREEN BUSINESS: EYEING FROM THE LENS OF GI APPLICATION AND ITS FEASIBILITY
Area/Stream: Management, Authors: Bishnubrat Hazarika Keywords: Geographical Identification, Assam Silk, Green Business, Sustainability Book Name /series: Futuristic Trends in Management, Volume 2, Book 5, Part 3, Chapter 2Publication: IIP Proceedings Year: 2022, Month: November Page No: 204-214, ISSN/ISBN: 978-93-95632-91-1, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl202335F42F3AD62B853.pdf
Abstract:
Assam Silk secures a special significance in the global ethnic textile market. The industry has survived through many ups and downs since the early reigns of different kingdoms of Assam. Recently the Geographical identification (GI) of Assam Silk has already been allotted by Intellectual Property of India. As the industry has now been victimized for machine woven adulterated products, the GI mark takes a pioneering step in achieving the market. GI marks the authenticity of any product which has its origin historically associated to any place or community. But the success of GI will count on the mass adoption of the stakeholders of the silk industry. This paper will be objectivized on understanding of different hindrances spearheading in the adoption of GI for silk as a sustainable green business and feasibility of GI registration by the producers of Assam Silk. The study will be conducted on Charaideo District with judgmental sampling with a sample size of 90 house hold. The primary data will be collected through structured interview. The data will be empirically analyzed. The researcher will conclude the paper with necessary find outs as well as the suggestions for furthering the agriculture allied sustainable Silk industry with GI application.
Cite this: Bishnubrat Hazarika,"A STUDY ON SILK AS A SUSTAINABLE GREEN BUSINESS: EYEING FROM THE LENS OF GI APPLICATION AND ITS FEASIBILITY", Futuristic Trends in Management, Volume 2, Book 5, Part 3, Chapter 2, November, 2022, 204-214, 978-93-95632-91-1, https://www.rsquarel.org/assets/docupload/rsl202335F42F3AD62B853.pdf
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