editedbook
Publication: IIP Proceedings Year: 2022, Month: November Page No: 151-161, ISSN/ISBN: 978-93-95632-72-0, DOI/Link: https://rsquarel.org/assets/docupload/rsl20230541C288569A5F7.pdf
A STUDY ON IMPACT OF OTT PLATFORMS ON WELL-BEING OF YOUNGER GENERATION
Area/Stream: Information Technology, Authors: Dr. Abhinandan N,Ms. Hema R T,Ms. Padma Priya V Keywords: OTT platforms, Well-Being, Young generation. Book Name /series: Futuristic Trends in Information Technology ,Volume 2, Book 20, Part 2, Chapter 1Publication: IIP Proceedings Year: 2022, Month: November Page No: 151-161, ISSN/ISBN: 978-93-95632-72-0, DOI/Link: https://rsquarel.org/assets/docupload/rsl20230541C288569A5F7.pdf
Abstract:
This research examines the influence of an over-the-top platform on the well-being of the younger generation as a result of Covid-19. The study investigates if the use of OTT platforms has a beneficial or detrimental influence on the young generation. The study also intends to determine the long-term consequences of OTT platforms on teenage well-being. This study employs quantitative research methods, namely the questionnaire research method. OTT platforms have both advantages and cons. The internet entertainment sector in India has grown significantly in recent years. The emergence of the numerous OTT platforms on which the material is delivered to Indian viewers, their changing lifestyle, and the major shift in the types of content they consume have all made this feasible. This study aids in analysing the effects of OTT Platforms on the mental health, productivity, and physical health of the younger generation.
Cite this: Dr. Abhinandan N,Ms. Hema R T,Ms. Padma Priya V ,"A STUDY ON IMPACT OF OTT PLATFORMS ON WELL-BEING OF YOUNGER GENERATION", Futuristic Trends in Information Technology ,Volume 2, Book 20, Part 2, Chapter 1, November, 2022, 151-161, 978-93-95632-72-0, https://rsquarel.org/assets/docupload/rsl20230541C288569A5F7.pdf
Views: 4172
Download File
News
