UNDERSTANDING OF PEOPLE'S PERCEPTION ABOUT GREEN BANKING: A NEW MILLENNIUM APPROACH

Abstract:

The unprecedented Covid-19 pandemic ruined the world economies leading to uncertainty, volatility gripping the whole world and putting question mark on the long term existence of business, environment and people. Sustainability and liquidity becomes the core issues for policy making for supporting lives and livelihood in the post pandemic world. Banking sector ensures liquidity in the economy and promotes growth and development of economy. The changing paradigm of sustainability embraces banks to adopt green banking practices to control the problem of Nonperforming assets (NPA) and to address the issues of sustainability and liquidity in the post pandemic economy. To understand how well Indian banks are adopting green banking practices, a study has been conducted to understand the perception of common people about the green banking practices. The policymakers will get a holistic view about the awareness of green banking practices and identify the areas for further development of green banking in India.