DIGITALIZATION OF HANDICRAFTS MARKET FOR FUTURE TRENDS

Abstract:

For numerous periods, crafters have been leading a gruelling life due to factors like lack of finances for product development, enthrallment of mediators, and trade of products at lower price points. The profit from thee-commerce sector in India is going to rise, as a result, brimming with prospects for the handcraft sectors. The paper will concentrate on detailing digital players' places in the handcraft of India, understanding the sustainable growth of the handcraft assiduity, and studying unborn trends of the crafts sector in a digital terrain. The methodology espoused for the fulfilment of the study purpose will be exploratory exploration and data and substantiation will be collected through secondary sources like government reports, websites-journals, and-articles. The results of the paper will help the experimenter further to concentrate on the collection of primary data and to conduct descriptive exploration to check the delicacy and trustability of the information collected.