editedbook
Publication: IIP Proceedings Year: 2022, Month: November Page No: 313-322, ISSN/ISBN: 978-81-959356-3-5, DOI/Link: https://rsquarel.org/assets/docupload/rsl2023806C9656623C82F.pdf
INFLUENCE OF BIG DATA ON MARKETING
Area/Stream: Computing Technologies and Data Sciences, Authors: Parul Sharma, Dr. Parvathi C Keywords: Big Data, Data-Driven Marketing, Analytics, Big data analytics, Behavioral data, Precision- Marketing Book Name /series: Futuristic Trends in Computing Technologies and Data Sciences,Volume 2, Book 18, Part 6, Chapter 3Publication: IIP Proceedings Year: 2022, Month: November Page No: 313-322, ISSN/ISBN: 978-81-959356-3-5, DOI/Link: https://rsquarel.org/assets/docupload/rsl2023806C9656623C82F.pdf
Abstract:
Big Data has gained popularity in IT fields within a decade. The amount of experiments that can be conducted to create efficiently working models using this data is tremendous. It’s a fact that all the industries are co-dependent, therefore, big data has found its application even in the business and marketing sectors. The marketers have improved their ways of finding solutions that are faster and more profitable than the traditional techniques using different analytical skills. The advancement in marketing was seen when this data was being analyzed. Every corporation have their own way of dealing with data yet the basics remain same for all. Further, due to uncertainty in the present world the rapid change in the data lead to new methodologies of dealing with data.
Cite this: Parul Sharma, Dr. Parvathi C,"INFLUENCE OF BIG DATA ON MARKETING", Futuristic Trends in Computing Technologies and Data Sciences,Volume 2, Book 18, Part 6, Chapter 3, November, 2022, 313-322, 978-81-959356-3-5, https://rsquarel.org/assets/docupload/rsl2023806C9656623C82F.pdf
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