THE EFFECT OF PERSONALITY TRAITS (BIG- 5 FACTORS) ON THE USAGE OF SOCIAL MEDIA AMONG THE COLLEGE STUDENTS OF NORTH BENGAL

Abstract:

We live in a scientific and technological era. Both have gained prominence in almost all parts of the world. Even in economically backward countries, there is a desire for science and scientific achievement. Today, scientific and technological achievements are used to evaluate the economic strength and progress of nations. In fact, in all post-industrial societies, control of information, particularly scientific and technical information, is a source of prestige and power. Particularly at the start of the twenty-first century, nations that excel in fields such as computers and supercomputers, information technology, electronics, biotechnology, telecommunications, and so on are commonly regarded as the most modern and technologically and scientifically advanced nations. And so, we cannot but confess that we are surrounded by technology and we use it in our day-to-day life. Of course, not being aware of how these media affect us, especially psychologically, which is very vivid in one's behavioural traits, we may tend to interpret one's behaviour in different ways, and so this study was conducted to make ourselves aware of these personality traits and how they may affect usage of social media.