editedbook

EMOTIONAL CONTAGION WITHIN AN INTEGRATED FRAMEWORK OF PRIMING AND DUAL PROCESS THEORY

Area/Stream: Social Sciences,
Authors: Dr. Deepa Marina Rasquinha, Shalini Siby,
Keywords: Emotional contagion, emotional mimicry, social appraisal, flexible correction model, dual processing, reflective impulsive model
Book Name /series: Futuristic Trends in Social Sciences, Volume 2, Book 2, Chapter 20
Publication: IIP Proceedings

Year: 2022,
Month: November

Page No: 190-199,
ISSN/ISBN: 978-93-95632-64-5,
DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023324D245114DFFF0.pdf


Abstract:

Emotional contagion has long deviated from its original conceptualisation as a simple, automatic transfer of emotion and has come to encompass the influences of social cues and environments as well. Investigations have provided evidence for processes of social appraisal that occur after ‘catching’ a sender’s emotion and conscious decision-making to imitate that same emotion to the receiver’s social advantage. A very recent line of research has built on two top-down social processing models of emotional mimicry and by extension, emotional contagion, to view emotional contagion in a new light by consolidating modern research in priming with the long-standing theories of dual processing. Their proposal is unique in the way that they propound the working of a compensatory automaticity mechanism that shapes the occurrence of emotional contagion. It is rooted in the flexible correction model from social priming studies, where social affiliation goals can modulate emotional mimicry by directing the facilitation or inhibition of mirror neuron activity in the brain, which in turn is what gives rise to emotional mimicry. The dual processing perspective is attached to support this claim of an automatic correction process by classifying it as an automatic outcome of the interaction between conscious reflective processing and unconscious impulsive processing. This unification of data from the three aforementioned fields of study offers a very optimistic platform for future exploration and enquiry in research themes devoted to analysing the role of social context in the underlying mechanisms of affective linkage or emotional contagion.

Cite this: Dr. Deepa Marina Rasquinha, Shalini Siby, ," EMOTIONAL CONTAGION WITHIN AN INTEGRATED FRAMEWORK OF PRIMING AND DUAL PROCESS THEORY ", Futuristic Trends in Social Sciences, Volume 2, Book 2, Chapter 20, November, 2022, 190-199, 978-93-95632-64-5, https://www.rsquarel.org/assets/docupload/rsl2023324D245114DFFF0.pdf
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