editedbook
Publication: IIP Proceedings Year: 2022, Month: November Page No: 86-90, ISSN/ISBN: 978-93-95632-81-2, DOI/Link: https://rsquarel.org/assets/docupload/rsl2023DE030D3EDD17658.pdf
AI FOR DIGITAL MARKETING
Area/Stream: Artificial Intelligence, Authors: Dr. M. Jithender Reddy Keywords: Digital Marketing, Data, Machine, computer, Return on Investment Book Name /series: Futuristic Trends in Artificial Intelligence, Volume 2, Book 17, Part 2, Chapter 2Publication: IIP Proceedings Year: 2022, Month: November Page No: 86-90, ISSN/ISBN: 978-93-95632-81-2, DOI/Link: https://rsquarel.org/assets/docupload/rsl2023DE030D3EDD17658.pdf
Abstract:
This chapter will explain the various Artificial Intelligence (AI) technologies accessible for modern digital marketing. We will also list the marketing-related AI applications that are now available. On the desk, there are various data sources. Managing this data presents a difficult task for managers. Managers have a competitive advantage with this knowledge. AI uses this information to handle projects more effectively. There is no denying that artificial intelligence is developing at a faster rate than ever before. In reality, it's a catch-all term for the method by which machines like computers and robots can be taught to mimic human behaviour. Although the most popular application of AI is assumed to be chatbots, it actually encompasses a wide range of technologies. Today, AI is able to do everything from help with content creation to advertising plans to consumer behaviour prediction. While AI can be a priceless companion when used correctly, it cannot replace the insights of humans. AI may provide marketers with insights that will help them automate tasks, rethink their marketing strategies, and boost their total return on investment (ROI).
Cite this: Dr. M. Jithender Reddy,"AI FOR DIGITAL MARKETING", Futuristic Trends in Artificial Intelligence, Volume 2, Book 17, Part 2, Chapter 2 , November, 2022, 86-90, 978-93-95632-81-2, https://rsquarel.org/assets/docupload/rsl2023DE030D3EDD17658.pdf
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