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Publication: IIP Proceedings Year: 2022, Month: November Page No: 1-10, ISSN/ISBN: 978-93-95632-95-9, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023734989915AA8A8C.pdf
ROLE OF ARTIFICIAL INTELLIGENCE ACROSS VARIOUS MEDIA PLATFORMS: A QUANTITATIVE INVESTIGATION OF MEDIA
Area/Stream: Management, Authors: Dr. V. Gajapathy Keywords: Artificial Intelligence, Corporate Operations, Financial Technology, Machine Learning Social Media Platforms. Book Name /series: Futuristic Trends in Management, Volume 2, Book 7, Part 1, Chapter 1Publication: IIP Proceedings Year: 2022, Month: November Page No: 1-10, ISSN/ISBN: 978-93-95632-95-9, DOI/Link: https://www.rsquarel.org/assets/docupload/rsl2023734989915AA8A8C.pdf
Abstract:
Artificial intelligence (AI) is any human-like intelligence illustrated by a computer, robot, or other machine. This study examines the relevance of AI's role in various social media platforms. AI has the capability of helping transform how businesses market on social media sites such as Instagram as well as Twitter. It has the ability to automate numerous time-consuming social media management chores and even do large-scale social media monitoring. AI allows social media advertisers in order to be connected to their intended audience as well as discover more about their inclinations. This enables businesses to more precisely target their adverts and create content. Social media platforms are actively helping businesses acquire new clients and maintain ties with existing ones. By posting their thoughts, photographs, or videos on these sites, users, both companies as well as individuals, are continually contributing an unimaginable massive quantity of data that is growing rapidly with each passing year. Artificial intelligence (AI) is a new concept that is rapidly gaining traction in the realm of suggestions and ads. It is extensively utilized and incredibly efficient at having an impression on social media, allowing businesses to discover, interact, and learn from their followers more effectively. Now, managing these massive platforms is not a simple process. Sample of 341 people from different media platforms to know the role and compare the significance of artificial intelligence across various media platforms. It is found that there is a significant difference between traditional media, Core digital media and mixed media for role of artificial intelligence.
Cite this: Dr. V. Gajapathy,"ROLE OF ARTIFICIAL INTELLIGENCE ACROSS VARIOUS MEDIA PLATFORMS: A QUANTITATIVE INVESTIGATION OF MEDIA", Futuristic Trends in Management, Volume 2, Book 7, Part 1, Chapter 1, November, 2022, 1-10, 978-93-95632-95-9, https://www.rsquarel.org/assets/docupload/rsl2023734989915AA8A8C.pdf
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